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13-Jun-2022

Four Brands' Uses of Machine Learning to Inspire Online Marketers

Machine learning is making waves in the digital marketing world. Here are four instances of digital marketing using machine learning.

If you've ever used a website that provides product recommendations based on prior purchases, you've come across a machine learning method. Machine learning is a subset of artificial intelligence (AI) when making product suggestions. As a digital marketing tool, it may be used for various purposes. Here are four instances of digital marketing using machine learning.

Starbucks

Starbucks collects a lot of data thanks to its many locations throughout the globe. With the Starbucks loyalty card and mobile app, the company has access to purchase analytics and may use this information to create marketing content.

Predictive analysis is the name given to this approach to problem-solving. Buy beverages from a specific retailer and know where and when you purchased them. You may use machine learning to tailor high adverts to your consumers based on their purchase history and other factors.

Doordash

Throughout the company's many marketing channels, Doordash conducts hundreds of different marketing initiatives. Their crew manually adjusts bids in response to the effectiveness of the adverts. It was a time-consuming and stressful endeavor for the team.

For Doordash to make the most of its marketing dollars, it resorted to machine learning. Based on attribution data, it created a marketing automation platform. That data is collected using machine learning and internet marketing, which generates expenditure suggestions so that the user may quickly and effectively manage their budget.

Autodesk

As a result, Autodesk saw the need for more advanced chatbots. Chatbots may be frustrating for consumers, so they prefer to talk to a natural person. On the other hand, Chatbots may assist clients in finding the information, salesperson, or service page they are looking for more quickly and easily.

So Autodesk turned to AI and machine learning. In search engine terms, Autodesk's chatbot learns to converse. The consumer may then be reached through the chatbot, resulting in a higher conversion rate.

Yelp

Yelp may utilize this technique to categorize photographs based on the search terms entered by the user. As a first step, Yelp assigned descriptive labels to photos submitted by its users, such as "drinks" or "menu," using a digital marketing strategy.

Also, crowd-sourcing and picture captions are used to gather data. It first used machine learning to identify the photo labels to categorize the photographs.

Eccentric Business Intelligence is a Digital Marketing Company in Toronto, CA has been using machine learning for a long time, and using search engines is a kind of machine learning. Even though this is a relatively new marketing tactic, several companies have already started incorporating it into their efforts.